Marketing: Theory, Evidence, Practice
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Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that...
Format:Paperback
Language:English
ISBN:0195573552
ISBN13:9780195573558
Release Date:January 2013
Publisher:Oxford University Press, USA
Length:609 Pages
Weight:3.15 lbs.
Dimensions:0.6" x 5.0" x 7.9"
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