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Paperback Marketing: Theory, Evidence, Practice Book
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ISBN: 0195590295

ISBN13: 9780195590296

Marketing: Theory, Evidence, Practice

by , , , et al.
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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

Providing an evidence-based introduction to marketing, this Australasian...

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Format: Paperback

Condition: New

$124.99
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