Marketing Theory: A Student Text
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As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow. Most are written for academics and researchers, not for undergraduates and taught postgraduates. The first edition of Marketing Theory: A Student Text aimed to fill this gap.
Building...
Format:Paperback
Language:English
ISBN:1849204667
ISBN13:9781849204668
Release Date:March 2010
Publisher:Sage Publications Ltd
Length:448 Pages
Weight:1.75 lbs.
Dimensions:1.0" x 7.0" x 9.0"
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