Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Buy 2 Kids' or YA Books Get 1 Under $5 FREE!
Get the promo code here →
Paperback Marketing Theory: A Student Text Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 1473904013

ISBN13: 9781473904019

Marketing Theory: A Student Text

by and
No Customer Reviews

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: New

$89.88
Almost Gone, Only 2 Left!
Ships within 4-7 days
Add to Wish List

Book Overview

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely...

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured