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Paperback Marketing Theory: A Student Text Book
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ISBN: 1473904013

ISBN13: 9781473904019

Marketing Theory: A Student Text

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Format: Paperback

Condition: New

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Book Overview

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely...

Related Subjects

Business Business & Investing Economics

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