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Hardcover Marketing the Unknown: Developing Market Strategies for Technical Innovations Book
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ISBN: 0471986216

ISBN13: 9780471986218

Marketing the Unknown: Developing Market Strategies for Technical Innovations

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Format: Hardcover

Condition: Very Good*

*Best Available: (missing dust jacket)

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Book Overview

70 Prozent der Kosten von Forschung und Entwicklung zahlen sich niemals aus - das ist ein Fakt. Schuld sind nur in den wenigsten F?llen technische Probleme, die wichtigsten M?ngel finden sich in der Marketingstrategie! Wie w?hlt man M?rkte aus, um ein High-Tech-Produkt erfolgreich einzuf?hren? Der Autor dieses Bandes zeigt Ihnen, wie Sie ein Produkt anpreisen, das noch nicht existiert und f?r einen Markt gedacht ist, den es ebenfalls noch nicht gibt...

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Business Business & Investing Economics

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