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Hardcover Marketing the Sports Organisation: Building Networks and Relationships Book

ISBN: 0415453291

ISBN13: 9780415453295

Marketing the Sports Organisation: Building Networks and Relationships

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

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Format: Hardcover

Condition: New

$240.00
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