Marketing the Professional Services Firm

by Laurie Young

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Book Overview

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research...

Format:Hardcover

Language:English

ISBN:0470011734

ISBN13:9780470011737

Release Date:September 2005

Publisher:Wiley

Length:432 Pages

Weight:1.65 lbs.

Dimensions:1.1" x 6.1" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Economics Industries & Professions Marketing Marketing & Sales Service

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