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Hardcover Marketing the Moon: The Selling of the Apollo Lunar Program Book
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ISBN: 0262026961

ISBN13: 9780262026963

Marketing the Moon: The Selling of the Apollo Lunar Program

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Format: Hardcover

Condition: Very Good

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Book Overview

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government...

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Science Science & Math Science & Scientists Science & Technology Social Science Social Sciences

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