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Business & Investing Books > Marketing & Sales Books
Paperback Marketing: The Enyclopedic Dictionary Book
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ISBN: 0631211268

ISBN13: 9780631211266

Marketing: The Enyclopedic Dictionary

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Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Key book features:

Offers the reader a highly practical reference guide. Gives an authoritative and comprehensive...

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Format: Paperback

Condition: New

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Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Encyclopedias Marketing Marketing & Sales Reference Sales

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