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Computers & Technology Books > E-Commerce Books
Hardcover Marketing the e-Business Book
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ISBN: 0415256003

ISBN13: 9780415256001

Marketing the e-Business

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Format: Hardcover

Condition: New

$240.00
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Book Overview

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from...

Related Subjects

Business Business & Investing Economics

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