Marketing: The Core
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Book Overview
Marketing: The Core 6e meets the needs of a wide spectrum of faculty--from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core 's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades...
Format:Paperback
Language:English
ISBN:007772903X
ISBN13:9780077729035
Release Date:January 2015
Publisher:McGraw-Hill Education
Length:576 Pages
Weight:2.65 lbs.
Dimensions:0.7" x 9.0" x 10.7"
Grade Range:Postsecondary
Customer Reviews
6 ratings
Needed for a College Class
Published by Karleen , 1 year ago
I ordered the hard cover copy, and received a paperback anyways. There was a page that was ripped and a couple highlighted, but I did expect that. Totally unsure if this was the proper edition, as there was not anything indicating the edition of this book as far as I could tell. Overall satisfaction, as I needed the book asap and it was an amazing price. 2.5/5
The book does the trick!
Published by Thriftbooks.com User , 14 years ago
Seller provided honest description of the book's condition. Buying used books is the way to go. Thanks for a product that does the trick!
Great set up.
Published by Thriftbooks.com User , 14 years ago
I really like the way that this text book is set up. It's the best. All books should be set up this way. It really helps with remembering key points. There are good review questions. The book doesn't just give you information but presents the information in a way that you're remember what you've read. It's a good study aide.
Awesome Service!!!
Published by Thriftbooks.com User , 15 years ago
The seller went above and beyond expectations to send the book I purchased. I received the book in a very timely manner. I would purchase from this seller again!
Marketing Core
Published by Thriftbooks.com User , 16 years ago
The books condition is fine and I received the book in a very timely manner. Thank you!
Pleasantly surprised!
Published by Thriftbooks.com User , 16 years ago
This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!
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