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Business & Investing Books > Marketing & Sales Books
Paperback Marketing: The Basics Book
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ISBN: 0415779006

ISBN13: 9780415779005

Marketing: The Basics

(Part of the The Basics Series)

by and
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Format: Paperback

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Book Overview

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained,...

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Business Business & Finance Business & Investing Economics Education & Reference Management Management & Leadership Marketing Research

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