Marketing: The Basics

(Part of the The Basics Series)

by Karl Moore and Niketh Pareek

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'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained,...

Format:Paperback

Language:English

ISBN:0415779006

ISBN13:9780415779005

Release Date:November 2009

Publisher:Routledge

Length:256 Pages

Weight:0.80 lbs.

Dimensions:0.8" x 5.1" x 7.7"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Management Management & Leadership Marketing Research

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Marketing: The Basics

(Part of the The Basics Series)

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