Marketing the Arts: A Fresh Approach

by Finola Kerrigan

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Book Overview

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars...

Format:Hardcover

Language:English

ISBN:0415496853

ISBN13:9780415496858

Release Date:April 2010

Publisher:Routledge

Length:308 Pages

Weight:1.40 lbs.

Dimensions:0.8" x 6.1" x 9.2"

Related Subjects

Art Arts, Music & Photography Business Business & Investing Economics

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Marketing the Arts: A Fresh Approach

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