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Business & Investing Books > Marketing & Sales Books
Paperback Marketing the Arts: A Fresh Approach Book
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ISBN: 0415496861

ISBN13: 9780415496865

Marketing the Arts: A Fresh Approach

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Format: Paperback

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Book Overview

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing...

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Art Arts, Music & Photography Business Business & Investing Economics

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