Marketing Successes: Historical to Present Day: What We Can Learn

by Robert F. Hartley

No Customer Reviews

Select Format

Select Condition

Book Overview

This companion to Hartley's classic book, Marketing Mistakes, chronicles marketing success stories of selected American businesses in this century. In a lively case-study format, this Second Edition spotlights the evolution of marketing techniques and strategies in 19 different companies and industries. It features historical accounts of how successful businesses become major forces in their industries, covering not only the evolution of marketing...

Format:Paperback

Language:English

ISBN:0471512621

ISBN13:9780471512622

Release Date:January 1990

Publisher:Wiley

Length:290 Pages

Weight:0.79 lbs.

Dimensions:0.5" x 5.9" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Sales Sales & Selling

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Marketing Successes: Historical to Present Day: What We Can Learn

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us