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Paperback Marketing Successes: Historical to Present Day: What We Can Learn Book

ISBN: 0471512621

ISBN13: 9780471512622

Marketing Successes: Historical to Present Day: What We Can Learn

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Format: Paperback

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Book Overview

This companion to Hartley's classic book, Marketing Mistakes, chronicles marketing success stories of selected American businesses in this century. In a lively case-study format, this Second Edition spotlights the evolution of marketing techniques and strategies in 19 different companies and industries. It features historical accounts of how successful businesses become major forces in their industries, covering not only the evolution of marketing...

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