Telecourse Sg 6e- Contemporary Mktg, 9e
No Synopsis Available.
Format:Paperback
Language:English
ISBN:0030190290
ISBN13:9780030190292
Release Date:August 1997
Publisher:South Western Educational Publishing
Length:448 Pages
Weight:2.37 lbs.
Dimensions:1.0" x 8.6" x 10.9"
Customer Reviews
1 rating
Has both positive and negative examples.
Published by Thriftbooks.com User , 23 years ago
I don't know why, but I didn't enjoy reading this book. It didn't seem right. I guess I'm not a big fan of marketing. However, concepts were explained quite well and overall it was informative. Unlike many business related books this one did have negative examples, complete with explanations what, how, and why something went wrong. For that I rate it at 4 stars.
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