Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward...
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Marketing Strategy, 7th Edition, and access to MindTap Marketing Strategy for 1 term (6 months) via printed access card. With a single login for MindTap, you can connect with your...