Marketing Strategy: Scientific Methods, Tools, and Techniques for Achieving Strategic Marketing Success

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This book provides a concise and precise guide to strategic marketing. A scientifically-based view of marketing strategy which is informed by empirically established facts guides modern strategic marketing thinking. The structure of this book reflects this scientific approach in providing marketing managers with the foundational knowledge needed to formulate effective marketing strategies. The concepts covered in the book are based on the author's...

Format:Paperback

Language:English

ISBN:1939099781

ISBN13:9781939099785

Release Date:February 2019

Publisher:Bahar Books

Length:276 Pages

Weight:1.15 lbs.

Dimensions:0.6" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics

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Marketing Strategy: Scientific Methods, Tools, and Techniques for Achieving Strategic Marketing Success

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