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Paperback Marketing Strategy: Firm Book

ISBN: 1636513174

ISBN13: 9781636513171

Marketing Strategy: Firm

"Marketing Strategy: Firm" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable...

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Format: Paperback

Condition: New

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