Marketing Strategy: Firm (Legend in Marketing)

by V. Kumar and Vibrant Publishers

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"Marketing Strategy: Firm" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable...

Format:Hardcover

Language:English

ISBN:1636513182

ISBN13:9781636513188

Release Date:November 2024

Publisher:Vibrant Publishers

Length:300 Pages

Weight:1.26 lbs.

Dimensions:9.0" x 0.9" x 6.0"

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Marketing Strategy: Firm (Legend in Marketing)

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