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Paperback Marketing Strategy: Based on First Principles and Data Analytics Book
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ISBN: 1137526238

ISBN13: 9781137526236

Marketing Strategy: Based on First Principles and Data Analytics

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Format: Paperback

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Book Overview

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors... This description may be from another edition of this product.

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Business Business & Investing Economics

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