Marketing Strategy and Competitive Positioning

by Brigitte Nicoulaud

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The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition,by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing...

Format:Paperback

Language:English

ISBN:129272501X

ISBN13:9781292725017

Release Date:January 1

Publisher:Pearson

Related Subjects

Business Business & Investing Economics

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Marketing Strategy and Competitive Positioning

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