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Paperback Marketing Strategy and Competitive Positioning Book
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ISBN: 1292017317

ISBN13: 9781292017310

Marketing Strategy and Competitive Positioning

by , , , et al.
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Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues...

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Format: Paperback

Condition: Acceptable

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