Marketing Strategy and Competitive Positioning

by John Rudd, Brigitte Nicoulaud, Nigel Piercy, et al.

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Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues...

Format:Paperback

Language:English

ISBN:1292017317

ISBN13:9781292017310

Release Date:February 2017

Publisher:Pearson

Length:584 Pages

Weight:1.05 lbs.

Dimensions:1.3" x 7.6" x 10.4"

Related Subjects

Business Business & Investing Economics

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Marketing Strategy and Competitive Positioning

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