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Paperback Marketing Scientific and Technical Information Book
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ISBN: 0367170795

ISBN13: 9780367170790

Marketing Scientific and Technical Information

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Format: Paperback

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Book Overview

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

Related Subjects

Business Business & Investing Economics Language Arts Social Science Social Sciences

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