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Education & Reference Books > Test Preparation Books
Hardcover Marketing Scales Handbook, Volume IV: Consumer Behavior Book
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ISBN: 1587992051

ISBN13: 9781587992056

Marketing Scales Handbook, Volume IV: Consumer Behavior

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MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales... This description may be from another edition of this product.

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Format: Hardcover

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