Marketing Scales Handbook: A Compilation of Multi-Item Measures

by Gordon C. Bruner II

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Marketing Scales Handbook: A Compilation of Multi-Item Measures, the third volume of the series, is the largest book of its kind ever published. This invaluable book is not a revision of the previous... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0877572909

ISBN13:9780877572909

Release Date:July 2001

Publisher:American Marketing Association

Length:1651 Pages

Weight:4.80 lbs.

Dimensions:2.4" x 7.0" x 10.4"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Research

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Marketing Scales Handbook: A Compilation of Multi-Item Measures

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