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Paperback Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7) Book
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ISBN: 151432184X

ISBN13: 9781514321843

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

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The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used... This description may be from another edition of this product.

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Format: Paperback

Condition: New

$28.09
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