Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

by Dr Gordon C Bruner II and Gordon C. Bruner II

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The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:151432184X

ISBN13:9781514321843

Release Date:October 2015

Publisher:Createspace Independent Publishing Platform

Length:604 Pages

Weight:2.26 lbs.

Dimensions:1.2" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Economics

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

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