Marketing Scales Handbook, Volume I: A Compilation of Multi-Item Measures

by Gordon C. Bruner II and Paul J. Hensel

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Marketing Scales Handbook: A Compilation of Multi-Item Measures, the third volume of the series, is the largest book of its kind ever published. This invaluable book is not a revision of the previous... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0877572267

ISBN13:9780877572268

Release Date:July 1992

Publisher:South Western Educational Publishing

Length:1315 Pages

Weight:4.75 lbs.

Dimensions:3.1" x 7.3" x 9.8"

Related Subjects

Business Business & Investing Economics

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Marketing Scales Handbook, Volume I: A Compilation of Multi-Item Measures

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