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Hardcover Marketing Scales Handbook, Volume I: A Compilation of Multi-Item Measures Book
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ISBN: 0877572267

ISBN13: 9780877572268

Marketing Scales Handbook, Volume I: A Compilation of Multi-Item Measures

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Format: Hardcover

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Book Overview

Marketing Scales Handbook: A Compilation of Multi-Item Measures, the third volume of the series, is the largest book of its kind ever published. This invaluable book is not a revision of the previous... This description may be from another edition of this product.

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Business Business & Investing Economics

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