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Hardcover Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line Book

ISBN: 0749443855

ISBN13: 9780749443856

Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line

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Format: Hardcover

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Book Overview

Drawing on international research and analysis from leading consultants, academics and practitioners, this book presents new business tools to transform the marketing function to deliver real value. This description may be from another edition of this product.

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