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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Research Book
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ISBN: 1118808843

ISBN13: 9781118808849

Marketing Research

by , ,
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Format: Paperback

Condition: Good

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Book Overview

In Marketing Research, 10th Edition , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data , Real People , and Real Research , to prepare students to conduct and use market research for future careers in business. Co-author Roger...

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Business Business & Finance Business & Investing Computer Science Computers Computers & Technology Economics Marketing Online Searching Research

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