Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

by Alan R. Andreasen

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Book Overview

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding...

Format:Paperback

Language:English

ISBN:0787964190

ISBN13:9780787964191

Release Date:September 2002

Publisher:Jossey-Bass

Length:304 Pages

Weight:1.25 lbs.

Dimensions:0.8" x 6.0" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Entrepreneurship Marketing Marketing & Sales Research Small Business & Entrepreneurship

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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

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