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Hardcover Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace Book

ISBN: 1560249498

ISBN13: 9781560249498

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing...

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Format: Hardcover

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