Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

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From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing...

Format:Hardcover

Language:English

ISBN:1560249498

ISBN13:9781560249498

Release Date:February 1997

Publisher:Routledge

Length:286 Pages

Weight:1.40 lbs.

Dimensions:0.9" x 6.0" x 8.5"

Related Subjects

Business Business & Investing Economics

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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

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