Marketing Research: State-Of-The-Art Perspectives

by Chuck Chakrapani

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This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0877572836

ISBN13:9780877572831

Release Date:July 2000

Publisher:South Western Educational Publishing

Length:666 Pages

Weight:2.53 lbs.

Dimensions:1.8" x 6.2" x 9.4"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Research

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Marketing Research: State-Of-The-Art Perspectives

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