Marketing Research
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Book Overview
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing...
Format:Hardcover
Language:English
ISBN:1118156633
ISBN13:9781118156636
Release Date:October 2012
Publisher:Wiley
Length:768 Pages
Weight:3.30 lbs.
Dimensions:1.3" x 8.2" x 10.1"
Related Subjects
Business Business & Finance Business & Investing Economics Marketing Marketing & Sales ResearchCustomer Reviews
4 ratings
As is
Published by Thriftbooks.com User , 16 years ago
Everything was as seller stated, a brand new book on time! Very happy witht the purchase!
Classic text on marketing research
Published by Thriftbooks.com User , 23 years ago
A classic text - continually revised over the years and gets better every time. Had a prior edition during my MBA studies a decade ago and bought a recent edition; a great source of reference for marketing research & analysis.
Easy book
Published by Thriftbooks.com User , 24 years ago
The definitions were easy to understand and the concepts were explained to a T. The cdrom that came with it was very helpful. The cdrom helped me to understand all of the statistics, correlations and regresion analysis graphs.
very good
Published by Thriftbooks.com User , 24 years ago
It is a useful book. I want to have it.
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