Marketing Research
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Book Overview
Chapters have been updated and refined--there is new material on such topics as the uses of scanner data, geocoding, and ethics in research, and there are many new examples and discussion questions.... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0470317256
ISBN13:9780470317259
Release Date:December 2009
Publisher:John Wiley & Sons
Length:798 Pages
Weight:3.40 lbs.
Dimensions:1.3" x 8.3" x 10.1"
Related Subjects
Business Business & Finance Business & Investing Economics Marketing Marketing & Sales ResearchCustomer Reviews
4 ratings
As is
Published by Thriftbooks.com User , 16 years ago
Everything was as seller stated, a brand new book on time! Very happy witht the purchase!
Classic text on marketing research
Published by Thriftbooks.com User , 23 years ago
A classic text - continually revised over the years and gets better every time. Had a prior edition during my MBA studies a decade ago and bought a recent edition; a great source of reference for marketing research & analysis.
Easy book
Published by Thriftbooks.com User , 24 years ago
The definitions were easy to understand and the concepts were explained to a T. The cdrom that came with it was very helpful. The cdrom helped me to understand all of the statistics, correlations and regresion analysis graphs.
very good
Published by Thriftbooks.com User , 24 years ago
It is a useful book. I want to have it.
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