Marketing Research
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Book Overview
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective...
Format:Hardcover
Language:English
ISBN:0470050764
ISBN13:9780470050767
Release Date:October 2006
Publisher:John Wiley & Sons
Length:774 Pages
Weight:3.15 lbs.
Dimensions:1.3" x 8.2" x 10.4"
Related Subjects
Business Business & Finance Business & Investing Economics Marketing Marketing & Sales ResearchCustomer Reviews
4 ratings
As is
Published by Thriftbooks.com User , 16 years ago
Everything was as seller stated, a brand new book on time! Very happy witht the purchase!
Classic text on marketing research
Published by Thriftbooks.com User , 23 years ago
A classic text - continually revised over the years and gets better every time. Had a prior edition during my MBA studies a decade ago and bought a recent edition; a great source of reference for marketing research & analysis.
Easy book
Published by Thriftbooks.com User , 24 years ago
The definitions were easy to understand and the concepts were explained to a T. The cdrom that came with it was very helpful. The cdrom helped me to understand all of the statistics, correlations and regresion analysis graphs.
very good
Published by Thriftbooks.com User , 24 years ago
It is a useful book. I want to have it.
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