Marketing Research: New Methodology

by Vibrant Publishers and V. Kumar

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Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research.

V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation,...

Format:Hardcover

Language:English

ISBN:1636513166

ISBN13:9781636513164

Release Date:November 2024

Publisher:Vibrant Publishers

Length:372 Pages

Weight:1.47 lbs.

Dimensions:0.9" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Marketing Research: New Methodology

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