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Hardcover Marketing Research: New Methodology (Legend in Marketing) Book
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ISBN: 1636513166

ISBN13: 9781636513164

Marketing Research: New Methodology (Legend in Marketing)

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Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research.

V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation,...

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Format: Hardcover

Condition: New

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