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Paperback Marketing Research: Methodological Foundations, 12th edition Book
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ISBN: 1983654469

ISBN13: 9781983654466

Marketing Research: Methodological Foundations, 12th edition

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Please seek new 13th edition (cut-and-paste the following: https: //www.amazon.com/gp/product/B09RLY9DQY/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1)
For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as...

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Business Business & Investing Economics

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