Marketing Research: Methodological Foundations

by Dawn Iacobucci and Gilbert A. Churchill

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Please see 12th edition now available. https: //www.amazon.com/Marketing-Research-Methodological-Foundations-12th/dp/1983654469/ref=sr_1_29?s=books&ie=UTF8&qid=1520011584&sr=1-29&refinements=p_27%3ADawn+IacobucciFor all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 11th edition, by Dr. Dawn...

Format:Paperback

Language:English

ISBN:1507775547

ISBN13:9781507775547

Release Date:March 2015

Publisher:Createspace Independent Publishing Platform

Length:566 Pages

Weight:3.21 lbs.

Dimensions:1.1" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Economics

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Marketing Research: Methodological Foundations

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