Marketing Research: Methodological Foundations, 13th edition

by Dawn Iacobucci

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For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS 13e, by Iacobucci and Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry.MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 13th edition, offers readers (MBAs, EMBAs, advanced undergrads) a strong conceptual...

Format:Paperback

Language:English

ISBN:B09RLY9DQY

ISBN13:9798791801487

Release Date:February 2022

Publisher:Independently Published

Length:360 Pages

Weight:1.84 lbs.

Dimensions:0.8" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Economics

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Marketing Research: Methodological Foundations, 13th edition

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