Marketing Research W/ Student DVD

by Donald R. Cooper and Pamela S. Schindler

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Introduces readers to the challenging world of research-supported marketing decisions. Written by those writing successful textbooks in research methods for more than a decade, this work contains... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0073054305

ISBN13:9780073054308

Release Date:February 2005

Publisher:Irwin/McGraw-Hill

Length:832 Pages

Weight:4.39 lbs.

Dimensions:1.3" x 8.5" x 11.1"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Research

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Marketing Research W/ Student DVD

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