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Paperback Marketing Research for Managers: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title Book

ISBN: 0750604883

ISBN13: 9780750604888

Marketing Research for Managers: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title

The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable... This description may be from another edition of this product.

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Format: Paperback

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