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Paperback Marketing Research Essentials Book

ISBN: 0471684767

ISBN13: 9780471684763

Marketing Research Essentials

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Format: Paperback

Condition: Good

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Book Overview

Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or... This description may be from another edition of this product.

Customer Reviews

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Marketing Research

Ordered this text book for my son actually. He needed it for a college course. New it was very expensive, but we were able to order a used one in great shape for MUCH less! It arrived quickly and in good shape! Very good experience.
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