Marketing Research: Applications

by V. Kumar and Vibrant Publishers

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"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary...

Format:Hardcover

Language:English

ISBN:163651314X

ISBN13:9781636513140

Release Date:November 2024

Publisher:Vibrant Publishers

Length:292 Pages

Weight:1.23 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Marketing Research: Applications

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