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Hardcover Marketing Research: Applications (Legend in Marketing) Book
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ISBN: 163651314X

ISBN13: 9781636513140

Marketing Research: Applications (Legend in Marketing)

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"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary...

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Format: Hardcover

Condition: New

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