Marketing Research
This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0079122523
ISBN13:9780079122520
Release Date:December 1995
Publisher:McGraw-Hill Companies
Length:888 Pages
Weight:3.40 lbs.
Dimensions:1.7" x 7.6" x 9.4"
Customer Reviews
1 rating
Practical, useful, down to earth
Published by Thriftbooks.com User , 25 years ago
This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."
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