Skip to content
Scan a barcode
Scan
Hardcover Marketing Research Book

ISBN: 0079122523

ISBN13: 9780079122520

Marketing Research

This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of... This description may be from another edition of this product.

Recommended

Format: Hardcover

Temporarily Unavailable

We receive 1 copy every 6 months.

Customer Reviews

1 rating

Practical, useful, down to earth

This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured