Marketing Research: An Applied Approach
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0070347484
ISBN13:9780070347489
Release Date:January 1987
Publisher:McGraw-Hill Companies
Length:718 Pages
Customer Reviews
1 rating
Practical, useful, down to earth
Published by Thriftbooks.com User , 26 years ago
This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."
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