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Hardcover Marketing Research: An Applied Approach Book

ISBN: 0070347484

ISBN13: 9780070347489

Marketing Research: An Applied Approach

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical... This description may be from another edition of this product.

Recommended

Format: Hardcover

Temporarily Unavailable

We receive 1 copy every 6 months.

Customer Reviews

1 rating

Practical, useful, down to earth

This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."
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