Marketing: Relationships, Quality, and V: Relationships, Quality, Value

by Marian Burk Wood and William G. Nickels

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This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.

Format:Hardcover

Language:English

ISBN:1572591447

ISBN13:9781572591448

Release Date:December 1996

Publisher:Worth Publishers

Length:1 Pages

Weight:4.26 lbs.

Dimensions:1.3" x 8.9" x 11.2"

Related Subjects

Business Business & Investing Economics

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Marketing: Relationships, Quality, and V: Relationships, Quality, Value

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