Marketing: Real People, Real Choices

The book is really precise at the term explanations, good examples demonstrate the terms, some interesting aspects of current business world. I like this book a lot, it helped me to get an A in my marketing class.

This book is very informative. Many real world examples are discussed in the text. I was very impressed with the format to the chapters.

Book was in very good condition and I recieved it in a timely manner with no problems.

I ordered my book on Wednesday and recieved it on Saturday. It was in a good condition as described previous to purchase. Emmeline T

This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.The book was easy to read and all important points are highlighted and defined in the page margins. The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.