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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Public Relations-00-P Book
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ISBN: 0813822076

ISBN13: 9780813822075

Marketing Public Relations-00-P

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Henry tells the reader how to conduct all aspects of marketing public relations with knowledge of the rationale for each aspect -- from assembling a mailing list, to engineering a publicity event, to designing an entire public relations budget and program. Users gain an understanding of the complete process and the ability to creatively meet the needs of their respective organizations.Case histories are included along with how-to chapters on virtually...

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Format: Paperback

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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Economics Journalism Journalism & Nonfiction

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