Marketing Public Relations
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Book Overview
KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world.
KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world.
Format:Paperback
Language:English
ISBN:0136082998
ISBN13:9780136082996
Release Date:July 2009
Publisher:Pearson
Length:312 Pages
Weight:1.00 lbs.
Dimensions:0.6" x 6.9" x 9.1"
Related Subjects
Business Business & Investing Economics Marketing Marketing & Sales Public RelationsCustomer Reviews
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