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Paperback Marketing Public Relations Book
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ISBN: 0136082998

ISBN13: 9780136082996

Marketing Public Relations

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Format: Paperback

Condition: Good

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Book Overview

KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS An Introduction to...

Related Subjects

Business Business & Investing Economics Marketing Marketing & Sales Public Relations

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