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Paperback Marketing: Principles for Students and Practitioners Book
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ISBN: 365845833X

ISBN13: 9783658458331

Marketing: Principles for Students and Practitioners

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Learn about the principles of marketing - a textbook for students and practitioners

This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact...

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Format: Paperback

$99.99
Releases Dec 14, 2024
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