Marketing: Principles and Practice: A management-oriented approach

by Marc Oliver Opresnik and Svend Hollensen

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Marketing: Principles and Practice, 5th edition

"The standard work of Holistic Marketing Management" Phil Kotler

Ranked among the best marketing management books in the world by Domendos.com

This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides...

Format:Paperback

Language:English

ISBN:B0CWV2RLST

ISBN13:9798883194459

Release Date:February 2024

Publisher:Independently Published

Length:574 Pages

Weight:1.83 lbs.

Dimensions:1.3" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Marketing: Principles and Practice: A management-oriented approach

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